Although 2Pure is a relatively new entrant to the commercial and retail cleaning and odour control market, our outstanding products have been developed over 15 years of intense laboratory and field based testing.

Our sister company, Probe Industries, tackles odours in industrial environments. Environments where odours are not merely a nuisance, but are a significant public health and safety hazard such as land fill sites, sewage treatment plants and waste transfer stations. Masking odours is not an option in such places, and therefore the drive to develop a new technology that destroyed odours effectively and safely, led the Research and Development team to the discovery of a revolutionary new technological innovation which has now been Patented protected.

This 2Pure technology has been adapted and improved for use in domestic and commercial environments and 2Pure Products was launched to take this new technology to market. Its name emphasizing the environmental, safety and effectiveness of our products.

2Pure’s work on this new patented scientific breakthrough in Odour Control and Cleaning Technology will revolutionise the way we clean and maintain our world safely and ecologically. The 2Pure product range means that our customers can finally use products that really work while reducing risk and environmental impact.

2Pure is a rapidly growing business based out of our 20 acre site in Prudhoe, Northumberland which provides ample space and
facilities to support our ambitious UK and overseas growth plans.

While we support retail with a range of products, our core focus is on growth in commercial cleaning where we concentrate
on the Health, Facilities Management, Education and Leisure sectors primarily promoting and supporting the use of our
flagship product OdorBac Tec4.

We work in partnership with all our customers to deliver safe, sustainable and effective solutions. Our customer service, attention to detail and support is second to none. Through innovation and new technology, 2Pure has quickly made its mark as a trusted brand with many notable end users.

Our Values

Like our products, we are pioneering, and we let this desire to be the best shape the culture of our business.

We work ethically and responsibly as a team to provide genuine solutions for our customers with an integrity that enables us to grow long term relationships. We can not reach our goals without our values strengthening every part of our business.

Dr Philip Nichols BMedSci MBBS FRCP DPhil (Oxford)


  • Joined 2Pure in March 2016
  • Previous role was Head of Global Clinical Affairs & Development for Nestl√©Health Science based in Switzerland and Boston, USA
  • Prior roles include Consultant Neurologist, Senior Lecturer at Newcastle University, and Chief Medical Officer and Head of Clinical Development at Cambridge Laboratories.
  • 22 years experience in the NHS with familiarity in primary care, mental health, healthcare commissioning and policy development

Barry Donaghey

Managing Director

  • Joined 2Pure in June 2012
  • Previous role was Managing Director at Fleet Management Group
  • Prior roles include Sales Director of the CityPhone Group which included distribution, retail and B2B arms, and incentive marketing
  • 40 years experience in sales, marketing and growing businesses to take market share

James Law

Commercial Director

  • Joined 2Pure in June 2012
  • Previous role was Sales Director at Fleet Management Group
  • Prior roles include Managing Director of the B2B arm of the CityPhoneGroup, starting, growing and selling a mobile phone retail chain
  • 25 years experience in sales, marketing and growing businesses from scratch

David Wildy

Finance Director

  • Joined 2Pure in March 2016
  • Previous role was Chief Financial Officer at Cambridge Laboratories where he saw the company through the launch of its flagship product through to the successful sale of the business
  • Prior roles include financial control in the mining industry in Australia, through to pharmaceutical roles in listed concerns in the USA and Europe
  • 20 years experience in corporate finance